Luxury Journal

By Affluence Magazine

Hennessy x Kim Jones – Unique Collection Featuring Limited Edition Sneakers, Decanter, and Bottle

Unique Collection Featuring Limited Edition Sneakers, Decanter, and Bottle

Hennessy, the world-renowned cognac brand, has announced a collaboration with British Artistic Director Kim Jones, resulting in a special collection featuring a collectible sneaker, Masterpiece decanter, and Limited Edition bottle. This marks the first time the Maison has partnered with a fashion designer, and the first time Kim Jones has collaborated with a spirits brand. The Hennessy X.O x Kim Jones collection interweaves the richness of Hennessy X.O’s 150-year heritage with Kim Jones’ creative vision. Jones pays tribute to cognac-making and couture, two processes that touch on an understanding of science and the natural world as well as artisanal craftsmanship and savoir-faire.


Designed by Kim Jones and crafted in an LVMH-owned shoe factory in Italy, the limited edition HNY Low by Kim Jones is inspired by early basketball shoes. It is made of a light cognac-colored nubuck leather, a material that takes on the patina of time, a reference to the precious eaux-de-vie. The technical sole in tonal grooved rubber features an imprint of cognac vines and the Hennessy X.O x Kim Jones logo on its underside. The initials KJ and the Hennessy bras armé emblem discreetly adorn the heel. The HNY Low by Kim Jones will drop in March 2023 in partnership with HBX as the global exclusive online retail partner and in selected retail spaces.


The sculptural Hennessy X.O Masterpiece has been produced in only 200 examples. Designed exclusively for Hennessy by Kim Jones, produced using 3D printing technology, and finished by hand, the decanter draws inspiration from the making of Hennessy X.O. Its specially developed titanium casing entirely encapsulates the bottle like an architectural second skin, while its twisting folds evoke both the couture technique of draping and the way in which, at the turn of the 20th century, Hennessy bottles were carefully hand-enveloped in tissue paper. Its base, an undulating oak plateau, nods to the barrels used to age eaux-de-vie that would eventually be blended to create Hennessy X.O. The cognac can be extracted using the fusil designed by Kim Jones, an elegant and playful ritual to serve a glass of the Hennessy X.O blend. The decanter itself has been dipped in gradient colors, an effect inspired by the shades of the different eaux-de-vie selected by the Master Blender to compose Hennessy X.O.

The Hennessy X.O Limited Edition bottle designed by Kim Jones is another addition to the collection. The black and white design features a unique Kim Jones interpretation of the iconic Hennessy X.O bottle.

Says Kim Jones: “I’m fascinated by the rich heritage of Hennessy, a household name behind which artisans have spent hundreds of years creating this special cognac. Storytelling is very important for me regardless of what I’m designing or who I’m collaborating with – I want my designs to educate and inspire people through the stories they tell.”

Laurent Boillot, Hennessy CEO, expressed his excitement, saying, “We are thrilled to embark on a new odyssey blending cognac-making and couture with Kim Jones, a creative master of our time. Inspired by the emblematic personality of Hennessy X.O, Kim has developed a resolutely contemporary collection that is destined to make an impact on culture today and in the future.”

Affluence Magazine is one of the leading Luxury Publications

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