Luxury Journal

By Affluence Magazine


Cullinan, South Africa – Thursday, 14 March 2019 – The worlds’ first super luxury all-terrain SUV has been in the news since the 2015 Frankfurt Auto Show, when Rolls Royce’s CEO Torsten Müller-Ötvös said that the SUV will be revealed in 2018 and be on the market in 2019. A model was spotted testing on 23 December 2015 by Autocar. The name “Cullinan” was confirmed by Rolls Royce on 13 February 2018. Since then it has dominated global automotive publications for accolades such as “audacious, awesome, luxuriously practical and beautifully crafted” …  Autocar, 07 October 2018.

South Africa has the honour of setting yet another world first by bringing the Rolls-Royce Cullinan to the town it is named after, where the Cullinan Diamond, the largest gem-quality rough diamond ever was discovered. The diamond weighed 3,106.75 carats (621.35 g) and was discovered at the Premier No.2 mine in Cullinan, South Africa. The diamond was named after Sir Thomas Cullinan, the owner of the diamond mine.

This weekend, South Africa was honoured to present to the world, the first Rolls-Royce Cullinan in Cullinan, South Africa, an accomplishment no other country can realise. “Here at Rolls-Royce Motor Cars Sandton, we are constantly striving to surprise and delight our clients. We want their experience to be effortless and exceptional. That is how we came up with the idea of delivering the Cullinan to our Rolls-Royce client in Cullinan at the mine where the renowned Cullinan diamond was discovered” explains GM Rolls-Royce Sandton, Marek Letowt.

From start to finish the experience achieved the goal of surprise and delight for the new owner of the Rolls-Royce Cullinan. From the tour of the McHardy House Museum; the first house built in the historic mining town of Cullinan for the General Manager of the Cullinan Mine, to the visit to the Diamond Room Museum; a small museum that pays tribute to the Cullinan Diamond; to the reveal culminating in a mine tour with an unusual twist; the entire experience was surreal.

The grand finale, a surprise reveal of the owners Cullinan atop the highest point in the working mine. What more could he wish for, than to drive his new Rolls-Royce Cullinan in the Cullinan Mine – which is exactly what he did, beaming with delight.

“From the moment we heard about The Cullinan we knew we had to create history for our owners, so we started working closely with the management at Petra Diamond’s Premier mine in Cullinan. Every-one has been as excited and motivated as we have been to make this possible – we are so grateful for this” states Letowt “Our customer was literally speechless and has assured us that he will never forget this amazing experience and has no doubt that it will be a hard task to beat this car handover”.

South Africa’s allocation of Cullinan’s has been snapped up for 2019 and orders for next year are already being taken.

As a Leading Luxury Publication in Africa, Affluence Magazine would be delighted to bring you up to date information on trending matters within the industry of Luxury

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